All around the world, people need physical therapy. There are physical therapy clinics all around the world to meet this need. Where do you fit in? Where do you want to do your work as a physical therapist? Finding the right location for a job is always a primary consideration, but with a career like physical therapy, it can be even more important because of factors like climate, the amount of activity the population takes part in, the number of people in the area, and basic demographics like financial feasibility. The point is – scope out your potential territory!

Facebook Searches

Intriguingly, one great place to start searching for your idea location is on Facebook. With a set of specific types of searches and some knowledge of how advertising works, you can very quickly get printouts and screenshot of graphs that show engagement with businesses, demographics in certain areas, basic financial information of certain cities and communities, and a ton more data that is just out there for free, as long as you know how to look for it. There are even tutorials to show you how to gather this data, so don’t be afraid to dip your toes in the water.
[Read more…]